My Story

About M.E. Lewis






MelI was born in Toronto, Canada, in 1957.

After obtaining a Bachelor’s degree in broadcast communications (Radio and Television Arts) in 1980 from Ryerson University, I began my career as an independent writer and video producer. Two of my videos for Environment Ontario – The Case Against the Rain and The Air We Breathe – were awarded Ontario government ‘Forum’ awards in 1981 and 1986.

My career evolved into the agency sphere when I became a copywriter with Saffer, Cravit & Freedman, a Toronto advertising agency specializing in retail accounts. In 1988, I took on the role of Co-Creative Director with Elias Marketing & Communication Inc., a boutique agency with a select portfolio of real estate and B2B accounts. Many of our campaigns garnered marketing and creative awards.

A move to France in 1992 took my professional and personal life in new directions. I settled in Lyon with my family and established a business as an independent translator. Clients included Grand Lyon (Greater Lyon Area), Hewlett Packard, Stern Computing and the multilingual television news channel, Euronews.

As of 1999, I integrated corporate life in France as an in-house writer and translator for a division of the Carbone Lorraine group (now Mersen), helping them with communications during the acquisition of an American partner. In 2000, I joined Merck Santé, which later became Merck Serono, the biopharmaceutical dvision of Merck KGaA, Germany. After several years working with the Licensing and Business Development team in Lyon, then in a global Pharma Communications role, I was offered a position as Manager, Communication Resources at divisional headquarters in Geneva in 2007.

2013 brought new challenges and opportunities. When Merck Serono restructured and closed its Geneva headquarters, I decided the time was ripe to start a new business as a communication consultant providing strategy, copywriting and content development to clients in the Geneva area.

Cognito Communication was born.


So, what do I do for fun?

In my personal blog, FranceSays, I explore the frequently frustrating and invariably humorous moments of life in an adopted land.

I also write short fiction and recently published a story about becoming a mother in the Writers’ Abroad 2013 Anthology, Foreign and Far Away (available on Amazon).

In addition to writing for fun and profit, keeping fit with yoga and walking my two French bulldogs, I am currently working on a memoir. Stay tuned for more!



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