About

What's the story behind Cognito?

Are you familiar with the expression, ‘in cognito’? It means to hide one’s identity, to be anonymous. If you want to be in cognito, you’ve come to the wrong place.

Cognito is based upon an idea: effective communication flows from identity. Whatever your business, wherever you are, you have a unique voice. It is the heart and soul of your brand.

There are so many voices competing for attention in our digital world that it doesn’t make sense to blend in with the crowd. If you want your message to be heard, you need to stand up and be counted.

A brand is more than just words: it is built upon your strategy, a deep understanding of your purpose. Copywriting is only one piece of the puzzle – but it’s a piece that can make all the difference in reaching your audience.

You’d be surprised how many stories there are to be told about your business. The products you offer. Your customers and partners. They all share an experience that is part of your brand.

Let me help you tell the story.

Cognito Communication is owned and operated by M.E.Lewis (aka Mel), an independent writer and communications consultant based in the Canton of Schwyz, Switzerland.

Cognito Communication Consulting

Mel Lewis, Owner and Chief Copywriter

“As a writer, words are my passion. With Cognito, I build upon each client’s identity to create concepts and copy that communicate key messages clearly and memorably.”