Tag: writing

  • The power of words #2

    Which means they must be used wisely, at the right dose, and targeted to your audience. Helping you inject the most powerful words into your communications is what a good writer does best.

  • 5 reasons to hire a writer

    5 reasons to hire a writer

    Let’s talk about that project that’s been sitting on your to-do list. It could be updating the company website, planning a content marketing campaign or writing a thank-you letter to the team. You could always write the copy yourself. You know the brief and besides, it’s not like writing is rocket science or even graphic […]

  • The Moral of the Story

    The Moral of the Story

    Unless you’ve been living under a rock, you can’t have missed the fact that storytelling is making headlines:   Harness the power of storytelling! How to use story to improve customer buy-in! Top storytelling techniques to build your business!   If you’re like me, you’ve wondered: why is it suddenly okay to tell stories? As […]

  • What’s all the buzz about content?

    What’s all the buzz about content?

    Content is more than just another digital buzzword. Seems it’s just about all anybody talks about these days: content marketing, sticky content, how to write content that engages your audience. But what is content, anyway? And why is it such a big deal? There are different ways of defining content. As a student at university, […]