Tag: writer
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Bird by bird
6 ways to write like a writer Few people are writers but everyone has to write, even if it’s only an email to accompany their CV. Whether you are writing a social media post, a project report or a cover letter to a prospective employer, you need to get your message across in a way […]
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Do you dare to ask?
What’s more important: knowing all the answers or asking the right questions? We live in a world where the value of questions is often underrated. As school children we are rewarded for knowing the right answers, not for asking the right questions. At a job interview, most people will worry about saying all the right […]
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5 reasons to hire a writer
Let’s talk about that project that’s been sitting on your to-do list. It could be updating the company website, planning a content marketing campaign or writing a thank-you letter to the team. You could always write the copy yourself. You know the brief and besides, it’s not like writing is rocket science or even graphic […]
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Building a brand
You often hear the expression in French, “Le cordonnier est toujours le plus mal chaussé.” The English translation, while not often used, is “The cobbler’s children have no shoes.” Meaning that those who do something for a living often neglect their own needs. I decided not to be an example of this when starting my […]
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Flying solo
It seems fitting to begin with a story. I’m a writer who believes in leaving no story untold, so here’s a recent chapter of my own: how I came to start up an independent communication consultancy. In April 2012, the multinational group I was working for announced its decision to close divisional headquarters in Geneva, […]