Few people are writers but everyone has to write, even if it’s only an email to accompany their CV. Whether you are writing a social media post, a project report or a cover letter to a prospective employer, you need to get your message across in a way that is clear, comprehensible and letter-perfect.
I write for a living, which means I can’t afford to get it wrong. My clients come to me for copywriting and editorial support on documents that need drafting or ‘doctoring’ after rounds of revisions. Also, I write as a hobby. In addition to my corporate communications blog, I blog about life in France, am currently completing a memoir and starting work on a novel. When I’m not writing, I’m usually reading.
One of the most treasured tomes on my bookshelf is ‘Bird by Bird’ by writer and humorist Anne Lamott. Offering ‘some instructions on writing and life’, it wraps up nuggets of wisdom in simple, down-to-earth stories from the author’s own life. The title was inspired by one such tale about Lamott’s little brother, and how he became immobilized by the enormity of the task at hand: completing a class report on birds that he’d had three months to write and was due the next day. Her father sat him down and gave his son the best advice any writer could ask for: ‘Bird by bird, buddy. Just take it bird by bird.’
Breaking any big job into smaller, more manageable pieces can help move it forward. The important thing is to get it out of the starting blocks. Because let’s face it: even for those of us who do it for a living, writing can sometimes feel like pulling teeth.
Here are 6 tried-and-true tips to get that job written quickly and professionally. read more
Let’s talk about that project that’s been sitting on your to-do list. It could be updating the company website, planning a content marketing campaign or writing a thank-you letter to the team. You could always write the copy yourself. You know the brief and besides, it’s not like writing is rocket science or even graphic design – both of which would obviously require a professional. That kind of thinking is why so many communications arrive late, lack focus or fail to provide an intelligible message.
Here are 5 reasons why you should consider hiring a professional writer for your next communications project.
I’ve got my thinking cap on now.
You often hear the expression in French, “Le cordonnier est toujours le plus mal chaussé.” The English translation, while not often used, is “The cobbler’s children have no shoes.” Meaning that those who do something for a living often neglect their own needs.
I decided not to be an example of this when starting my own business. Creating and building a brand was top priority. How else would I be able to sell myself as a copywriter who believes that identity – and thus brand – is the driving force behind all communication?
It’s still early days and my brand development is a work-in-progress but I’ve managed to lay the foundations of a solid professional identity.
Here is my approach to building a brand, summarized in 5 key questions: read more
It seems fitting to begin with a story. I’m a writer who believes in leaving no story untold, so here’s a recent chapter of my own: how I came to start up an independent communication consultancy.
In April 2012, the multinational group I was working for announced its decision to close divisional headquarters in Geneva, Switzerland. This was not entirely unexpected – we’d experienced some setbacks in the pipeline and, like many pharmaceutical companies, needed to streamline operations.
Change is never easy. The announcement that over 1,000 jobs would leave the beautiful glass tower we occupied in Geneva shattered quite a few illusions. News on that scale leaves no one unmoved. Being one for silver linings, however, I began almost immediately to think about my own plan B.
Attending a social media workshop at the university a few days later, I found myself uttering the words that had begun to crystallize in my mind: “I currently work for a major biopharmaceutical company but am preparing to launch a business as a freelance copywriter and communication consultant.”
At the break, one of the other participants came up to me and commented: “So, you’re leaving the corporate world?”
“Leaving the corporate world.” That gave me pause. It sounded so harsh and final, as if I were permanently exiling myself from a known world. “Well, yes, although I still hope to stay in touch with it through my future clients,” I smiled. But her question was well-timed in that it made me ask myself a few tough questions. read more