Unless you’ve been living under a rock, you can’t have missed the fact that storytelling is making headlines:
Harness the power of storytelling!
How to use story to improve customer buy-in!
Top storytelling techniques to build your business!
If you’re like me, you’ve wondered: why is it suddenly okay to tell stories?
As a child, storytelling was frowned upon – unless it happened in the library, where you sat in strict silence, listening to an adult read a book. Or when you wrote a story as an assignment for English class. Telling stories was quite another matter.
“Somebody’s been telling tales out of school!” I remember being told when I ratted out one of my siblings. Being a tell-tale was not cool. Also heard: “That’s a tall tale if I ever heard one.” “Somebody has an active imagination!” (Not necessarily a good thing, judging by the looks exchanged between adults). The message? It was a short step from telling stories to perjury, prison and life as a hardened criminal.
So when did storytelling become acceptable? As an advertising copywriter back in the 1980s, any attempt to bring story to copy was tough. Long copy had gone out with David Ogilvy. Splashy art direction with short headlines ruled the day. As far as the marketers were concerned, the product was the hero of any ad; in retail it was often the price point itself. The consumer was the target market, the audience, and if he got involved at all he was often portrayed as the chump.
And if you need help putting your story together, be sure to contact Cognito!
Which path has your career taken?
An inspiring story about the choices we make and how they impact our lives.
Reblogged from Medium.
Reports from early childhood indicate that ‘no’ was my first word.
Maybe that’s why I’ve never hesitated to say no in my professional life. Not because I’m a negative person. Rather the opposite: I’m quite positive about what I want.
It’s been my experience that really positive things can come out of a negative. They are two sides of the same coin. But here’s the tricky part: you have to say yes to harness the power of no.
Let me give you an example.
I said no to a new job opportunity not long ago because I really believed I could do great things as a consultant. I needed to close one door to open the other.
That was my ‘yes’ – starting a new business. Saying no allowed me to focus on what I really wanted to achieve in my career.
And recently, I turned down a potentially exciting project that would have brought me a lot of exposure. Not because I don’t need it, but because it would have prevented me from saying yes to a lot of other work for clients I value.
In a culture that reveres the yes, here are 3 reasons to just say no: read more