Cognito Communication

Tag: storytelling

  • The Moral of the Story

    The Moral of the Story

    Unless you’ve been living under a rock, you can’t have missed the fact that storytelling is making headlines:   Harness the power of storytelling! How to use story to improve customer buy-in! Top storytelling techniques to build your business!   If you’re like me, you’ve wondered: why is it suddenly okay to tell stories? As […]

  • The story behind the story

    Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage. And if you need help putting your story together, be sure to contact Cognito!

  • Losing her memory, not her mind

    Once upon a time she was a brilliant toxicologist who commanded the title of ‘Doctor’ in court. Now she doesn’t recognize her own son. I’m inspired to share one man’s poignant tale of losing a mother to Alzheimer’s, one memory at a time. This is storytelling at its best. Reblogged from Medium. Doctor.

  • The Crossroads of Should and Must

    Which path has your career taken? An inspiring story about the choices we make and how they impact our lives. Reblogged from Medium. The Crossroads of Should and Must

  • Harness the power of ‘no’

    Harness the power of ‘no’

    Reports from early childhood indicate that ‘no’ was my first word. Maybe that’s why I’ve never hesitated to say no in my professional life. Not because I’m a negative person. Rather the opposite: I’m quite positive about what I want. It’s been my experience that really positive things can come out of a negative. They […]

  • What’s all the buzz about content?

    What’s all the buzz about content?

    Content is more than just another digital buzzword. Seems it’s just about all anybody talks about these days: content marketing, sticky content, how to write content that engages your audience. But what is content, anyway? And why is it such a big deal? There are different ways of defining content. As a student at university, […]

  • How to tell a compelling story

    How to tell a compelling story

    A story is the shortest distance between you and your audience. How can you make storytelling work for your business or brand? With the rise of social media, everyone with a smartphone has a picture to post, a point of view to blog about or a new link to share across the digital world. The […]