Tag: PR
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5 reasons to hire a writer
Let’s talk about that project that’s been sitting on your to-do list. It could be updating the company website, planning a content marketing campaign or writing a thank-you letter to the team. You could always write the copy yourself. You know the brief and besides, it’s not like writing is rocket science or even graphic […]
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5 things blogging has taught me
I am a writer. Ever since I was old enough to hold a pen, I’ve used it to put my thoughts on paper. From telling stories to selling widgets — you name it, I’ve written it. As a writer who has honed her skills on just about every form of the art, I didn’t expect […]
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#JeSuisCharlie: What communicators can learn
What can communicators learn from last week’s terror attacks in Paris? No matter what your position on the issue – whether or not the satirists at Charlie Hebdo were right in publishing caricatures of the Muslim prophet – the outcome of their editorial choices cannot be ignored. Extremism and satire make strange bedfellows. In my […]
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Corporate Speak: Are you guilty?
We all do it: say ‘leverage’ when we mean use, talk about ‘granularity’ instead of detail, refer to deliverables, low-hanging fruit, moving targets, key learnings. But what about the more serious culprits? Where we use euphemisms like ‘headcount’ for people, ‘change management’ to suggest restructuring – which is not to say downsizing, efficiencies, or heaven […]
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Can communication restore lost faith?
After a two-week strike by pilots that left both passengers and crew on the tarmac, Air France KLM is fighting hard to regain lost ground. But in the long haul, it will take more than a letter of apology to win back customers I’ve been flying between France and Canada for over twenty years. We […]
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How to be a superhero
As we reach the end of 2013, it’s a time when many of us reflect back on the year and ask ourselves, ‘What could I have done better?’ This presentation from Bruce Kasanoff offers some of the best advice I can think of. (Especially Rule #1) Whether you apply it to your business, your relationships […]
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How to tell a compelling story
A story is the shortest distance between you and your audience. How can you make storytelling work for your business or brand? With the rise of social media, everyone with a smartphone has a picture to post, a point of view to blog about or a new link to share across the digital world. The […]
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Message from the White House
As a communication professional I admire good PR regardless of creed or politics. So I’ve decided to share a letter that the Obama White House issued to address the government shutdown with U.S. federal employees. Simply because it provides, in my opinion, an example of good PR writing. Why? Because it begins with an understanding […]