Tag: Merck
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The great logo debate
Few things in the world of corporate brands evoke more passionate debate than a new logo. And few meetings are as painful for the creative team. “It’s hard to read. What font is that?” asks an executive, squinting at the screen upon which the agency have projected their latest iteration of the new company logo. […]
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How to win the name game
In my former job working in communications for Merck’s biopharma division, I struggled daily with the company name. Here’s the thing: I did not work for Merck & Co. — aka the American Merck, the bigger of the two and the one that 99% of people assume you mean when they hear the name. My […]