Tag: identity

  • How to win the name game

    How to win the name game

    In my former job working in communications for Merck‚Äôs biopharma division, I struggled daily with the company name. Here’s the thing: I did not work for Merck & Co. — aka the American Merck, the bigger of the two and the one that 99% of people assume you mean when they hear the name. My […]