Tag: French

Do you dare to ask?

March 11th, 2016   •   no comments   
Do you dare to ask?

What’s more important: knowing all the answers or asking the right questions?

We live in a world where the value of questions is often underrated. As school children we are rewarded for knowing the right answers, not for asking the right questions. At a job interview, most people will worry about saying all the right things in response to what the interviewer asks. How many will dare to ask questions of their own?

And yet, the quality of the questions you ask, along with the degree of curiosity and interest you show, can say more about you than your best answer.

Don’t be misled by the old saying – “There are no stupid questions, only stupid people.” Like most pieces of popular wisdom, it is both true and false. Stupid questions are the ones you ask before reading the background material or without thinking first. And yes, it happens to the best of us.

We writers have to ask questions – it’s part of the job. We bubble with curiosity in meetings and during interviews, by email and whenever we talk to you. Clients, experts, colleagues – you are a vital source of the information we need to write that story, structure that presentation or focus the customer’s message.

read more

My bilingual brain

June 18th, 2015   •   no comments   
My bilingual brain

This is not a scan of my brain, but it could be.

An MRI of my brain would likely show less activity while processing language than the brain of someone who only speaks English. That is because bilingual brains are fitter – requiring less effort to process words than a monolingual.

Several recent studies also support the multiple cognitive benefits of bilingualism, including the ability to tune out extraneous noise, flexible ways of thinking and, possibly, protection against Alzheimer’s disease.

I did not know any of these things when I began learning French, some 30 years ago, at the Alliance Française in Paris. All I knew back then was that it seemed like a Herculean effort, an impossible task. How could I ever be expected to remember the complex rules for conjugating French verbs, the gender of various objects, not to mention the vocabulary you needed just to get by in day-to-day life?

It’s amazing what the human brain is capable of. The mental gymnastics paid off. Now I can do just about anything in French without really thinking about it, although I still struggle with numbers and have a hard time speaking to dogs and small children in that language.

Along the way, I discovered there are surprising benefits to being bilingual. Here are 5 things I’ve learned:

read more