Tag: digital

Distraction-free mode

May 3rd, 2016   •   no comments   
Distraction-free mode

Something beeped.

It wasn’t my phone: no calls, no messages. Nor was it a desktop notification from my Mac – they’re mostly disabled anyway, and I’ve also muted all sound from my keyboard so as to enable distraction-free work.

It could have been one of the smoke detectors, advising me that the battery needs replacing. Or the dishwasher, letting me know that it has completed its cycle. It may even have been my husband’s sports watch, notifying him of a complete charge.

I wander around my home office, looking for the culprit. In my mind, composing a letter of complaint to the Chief Engineer of beep technology. Surely, in this age of the internet of things, there must be a better way? read more

5 things blogging has taught me

May 12th, 2015   •   no comments   
5 things blogging has taught me

I am a writer. Ever since I was old enough to hold a pen, I’ve used it to put my thoughts on paper. From telling stories to selling widgets — you name it, I’ve written it.

As a writer who has honed her skills on just about every form of the art, I didn’t expect to learn much about the craft of writing from blogging. I was wrong. Since starting a personal blog in January 2013, my writing has improved immensely. Here’s what I’ve learned:

Blogging is a form of writing that requires a specific focus and edge. It is not enough to have something to say: sharing useful information with your audience is necessary but far from sufficient. You also need to share your personal point of view. Even if you are an expert in a particular field or niche, you need to get your point across in a voice that is uniquely yours.

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What’s all the buzz about content?

January 31st, 2014   •   1 comment   
What’s all the buzz about content?

Content is more than just another digital buzzword. Seems it’s just about all anybody talks about these days: content marketing, sticky content, how to write content that engages your audience.

But what is content, anyway? And why is it such a big deal?

There are different ways of defining content. As a student at university, I first encountered the philosophical debate around content versus form: which was more important to our appreciation of art? Later, when I worked in advertising, the debate resurfaced between us copywriters and the art directors who wanted to design an aesthetic layout with as few words as possible.  It all comes down to the same question: is it what you have to say or how you say it? The medium or the message? read more