Tag: customer focus
What’s more important: knowing all the answers or asking the right questions?
We live in a world where the value of questions is often underrated. As school children we are rewarded for knowing the right answers, not for asking the right questions. At a job interview, most people will worry about saying all the right things in response to what the interviewer asks. How many will dare to ask questions of their own?
And yet, the quality of the questions you ask, along with the degree of curiosity and interest you show, can say more about you than your best answer.
Don’t be misled by the old saying – “There are no stupid questions, only stupid people.” Like most pieces of popular wisdom, it is both true and false. Stupid questions are the ones you ask before reading the background material or without thinking first. And yes, it happens to the best of us.
We writers have to ask questions – it’s part of the job. We bubble with curiosity in meetings and during interviews, by email and whenever we talk to you. Clients, experts, colleagues – you are a vital source of the information we need to write that story, structure that presentation or focus the customer’s message.