Tag: corporate
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5 things blogging has taught me
I am a writer. Ever since I was old enough to hold a pen, I’ve used it to put my thoughts on paper. From telling stories to selling widgets — you name it, I’ve written it. As a writer who has honed her skills on just about every form of the art, I didn’t expect […]
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Can communication restore lost faith?
After a two-week strike by pilots that left both passengers and crew on the tarmac, Air France KLM is fighting hard to regain lost ground. But in the long haul, it will take more than a letter of apology to win back customers I’ve been flying between France and Canada for over twenty years. We […]
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Flying solo
It seems fitting to begin with a story. I’m a writer who believes in leaving no story untold, so here’s a recent chapter of my own: how I came to start up an independent communication consultancy. In April 2012, the multinational group I was working for announced its decision to close divisional headquarters in Geneva, […]