Tag: copywriting
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5 reasons to hire a writer
Let’s talk about that project that’s been sitting on your to-do list. It could be updating the company website, planning a content marketing campaign or writing a thank-you letter to the team. You could always write the copy yourself. You know the brief and besides, it’s not like writing is rocket science or even graphic […]
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How to be a good critic
Critics get a bad rap. “It’s easy to criticize.” “Everyone’s a critic!” Or that old refrain – “If you haven’t got anything nice to say, don’t say anything at all.” That may be true in many areas of life, but it is not the right approach to getting good results from a creative team. The […]
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5 things blogging has taught me
I am a writer. Ever since I was old enough to hold a pen, I’ve used it to put my thoughts on paper. From telling stories to selling widgets — you name it, I’ve written it. As a writer who has honed her skills on just about every form of the art, I didn’t expect […]
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The Moral of the Story
Unless you’ve been living under a rock, you can’t have missed the fact that storytelling is making headlines: Harness the power of storytelling! How to use story to improve customer buy-in! Top storytelling techniques to build your business! If you’re like me, you’ve wondered: why is it suddenly okay to tell stories? As […]
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Corporate Speak: Are you guilty?
We all do it: say ‘leverage’ when we mean use, talk about ‘granularity’ instead of detail, refer to deliverables, low-hanging fruit, moving targets, key learnings. But what about the more serious culprits? Where we use euphemisms like ‘headcount’ for people, ‘change management’ to suggest restructuring – which is not to say downsizing, efficiencies, or heaven […]
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My rule for creating content that delivers
One rule I try to live and work by is: ‘Always deliver on your promises.’ The bottom line is if you can’t deliver, don’t promise. This policy may not always win friends and influence people but it will definitely not make enemies or leave disappointed clients grumbling behind your back. The same thing goes for […]
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Building a brand
You often hear the expression in French, “Le cordonnier est toujours le plus mal chaussé.” The English translation, while not often used, is “The cobbler’s children have no shoes.” Meaning that those who do something for a living often neglect their own needs. I decided not to be an example of this when starting my […]