Content is more than just another digital buzzword. Seems it’s just about all anybody talks about these days: content marketing, sticky content, how to write content that engages your audience.
But what is content, anyway? And why is it such a big deal?
There are different ways of defining content. As a student at university, I first encountered the philosophical debate around content versus form: which was more important to our appreciation of art? Later, when I worked in advertising, the debate resurfaced between us copywriters and the art directors who wanted to design an aesthetic layout with as few words as possible. It all comes down to the same question: is it what you have to say or how you say it? The medium or the message? read more
A story is the shortest distance between you and your audience. How can you make storytelling work for your business or brand?
With the rise of social media, everyone with a smartphone has a picture to post, a point of view to blog about or a new link to share across the digital world. The explosion of so much content makes it all the more challenging for brands to cut through the clutter.
You can create compelling content that will engage your customers and keep them coming back. Content marketing has transformed the way brands interact with their customers – and storytelling is an essential tool for building relationships. What’s more, your business is brimming with stories just waiting to be told. Stories that are relevant, timely and worthy of sharing.
To do this successfully requires a basic understanding of the art of storytelling. And that begs the question: how do you tell a compelling story? read more