Building a brand

You often hear the expression in French, “Le cordonnier est toujours le plus mal chaussé.” The English translation, while not often used, is “The cobbler’s children have no shoes.” Meaning that those who do something for a living often neglect their own needs.

I decided not to be an example of this when starting my own business. Creating and building a brand was top priority. How else would I be able to sell myself as a copywriter who believes that identity – and thus brand – is the driving force behind all communication?

It’s still early days and my brand development is a work-in-progress but I’ve managed to lay the foundations of a solid professional identity.

Here is my approach to building a brand, summarized in 5 key questions: read more