Here is an overview of how I can support your next project, from upstream strategy development to letter-perfect copy.
You may want to consider a communication strategy that addresses your high-level objectives: launching a brand identity, building a customer base, creating a social media profile for your business or getting key messages across to employees. A strategic roadmap helps to keep everyone on the same page. I can support you by developing a strategic plan and defining key messages to guide your communication.
Need some fresh ideas for your next campaign? Want to capture your thoughts in a brainstorm session? Or perhaps you’d like us to develop copy and layouts for a customer brochure, information screen campaign or series of management meetings? With Cognito, you can be sure that your brightest ideas will come to life and work within the context of your brand or communication strategy.
The thing about writing is that, unlike design, everybody can do it (or thinks they can). Not to put too fine a point on it, copy is often the ‘poor cousin’ of communication campaigns. Sometimes the job of putting words on paper lands on the desk of the person who is least able to do it effectively. That’s where having a professional writer on your team can make all the difference. From first draft to final approvals, I can help find the right words to get your message across.
What’s all the buzz around content these days? Content can be defined as any information that is relevant for your stakeholders – customers, partners, employees. We can add value by creating quality content that your audience really wants to consume – from stories to blogs – and making your brand messages ‘stick’ along the way.
Video is the ultimate storytelling medium. Scriptwriting requires an understanding of the video medium along with the right writing skills – for voiceovers, for example, you don’t say something the same way you would write it in print. Pictures combined with music can create a powerful storyline, but you still need a theme and a structure. Working hand in hand with video production specialists, we can develop the concept and script that brings your message to life.
Getting your text letter-perfect means more than dotting the i’s and crossing the t’s – it requires an understanding of context and audience. As a native English speaker I can help make sure your materials read as naturally in English as they do in the original language. I also provide editing and rewriting of technical documents that need a writer’s touch.
How can we work together?
Working remotely or alongside your team, I strive with Cognito to bring expert communication support to each project. Do you have a project in mind? Contact me for personalized offer.