How cats won the internet

And what they can teach us about content marketing.

When it comes to grabbing attention online, we are all competing with cats. That is a fact that you are entitled to find offensive – but it’s a reality of the world wide web. Cats are the consummate content marketers. They manage to steal attention away from topics far more worthy of our time. They can upstage even the most sophisticated marketing launch. So how do they do it?

Here are 5 things about content we can learn from cats.

1. Cats are entertaining
   Those feisty felines offer a click that rarely disappoints. You will never be bored by a cat. Either you will get to see them taken down a peg or two, or you will be forced to admire their inspired camouflage techniques, hunting prowess or unbearable cuteness.
2. Cats are clever
   They have something to teach us. Their content not only entertains but informs. That is true value.
3. Cats are cool
   They don’t try too hard to be clever. Or jockey for attention (like dogs). They just are. That’s authentic. And that’s one of the secrets to creating great content.
4. Cats are timely
   They know how to wait. And when the time is right – they pounce! That impeccable sense of timing serves them well on the web where timing the publication of content can be critical.
5. Cats are a little….subversive
   There you have the secret ingredient of cat-driven content. Subversiveness is the certain je ne sais quoi that fascinates us about cats and helps differentiate their brand. You know they’re up to something no good and that is the part of the draw. Good content offers something a bit different, an experience that veers away from the mainstream.

Additional links you may find helpful:

• 10 ways to improve your content marketing
• How to write a brief for a content writer

Bonus: Here’s a real life example of what we are up against. Why I am showing you this? Guess I’m a cat at heart.