The power of words #2

April 4th, 2018   •   no comments   

Words are the most powerful drug - KiplingWhich means they must be used wisely, at the right dose, and targeted to your audience. Helping you inject the most powerful words into your communications is what a good writer does best.

Bird by bird

May 4th, 2017   •   no comments   
Bird by bird

6 ways to write like a writer

Few people are writers but everyone has to write, even if it’s only an email to accompany their CV. Whether you are writing a social media post, a project report or a cover letter to a prospective employer, you need to get your message across in a way that is clear, comprehensible and letter-perfect.

I write for a living, which means I can’t afford to get it wrong. My clients come to me for copywriting and editorial support on documents that need drafting or ‘doctoring’ after rounds of revisions. Also, I write as a hobby. In addition to my corporate communications blog, I blog about life in France, am currently completing a memoir and starting work on a novel. When I’m not writing, I’m usually reading.

One of the most treasured tomes on my bookshelf is ‘Bird by Bird’ by writer and humorist Anne Lamott. Offering ‘some instructions on writing and life’, it wraps up nuggets of wisdom in simple, down-to-earth stories from the author’s own life. The title was inspired by one such tale about Lamott’s little brother, and how he became immobilized by the enormity of the task at hand: completing a class report on birds that he’d had three months to write and was due the next day. Her father sat him down and gave his son the best advice any writer could ask for: ‘Bird by bird, buddy. Just take it bird by bird.’

Breaking any big job into smaller, more manageable pieces can help move it forward. The important thing is to get it out of the starting blocks. Because let’s face it: even for those of us who do it for a living, writing can sometimes feel like pulling teeth.

Here are 6 tried-and-true tips to get that job written quickly and professionally. read more

Unfriendly skies

April 12th, 2017   •   no comments   

This is a cautionary tale — about reputation, story and social media.

The world loves a story. United Airlines’ misadventure in passenger ‘re-accommodation’ on a flight from Chicago to Louisville on Sunday is a reminder of what can go wrong when companies fail to remember that.

If the world loves a story, the internet loves outrage. And nothing helps outrage go viral better than Facebook, where a fellow passenger first posted the video of the man – a doctor – being bodily dragged from the plane by security agents. Later images of his bleeding head only served to fan the flames.

It seemed that once the story was out, it was like a train speeding out of control – impossible to derail before the train wreck.

But it was only once the damage hit the company where it hurt – in its share price – that the CEO finally issued an apology. A real one, not the the wooden excuse first issued by United on its website. Timing is everything, and had this statement been issued immediately, it may have helped avert the worst disaster. read more