Cognito Communication

Category: Communications

  • The power of words #2

    Which means they must be used wisely, at the right dose, and targeted to your audience. Helping you inject the most powerful words into your communications is what a good writer does best.

  • Bird by bird

    Bird by bird

    6 ways to write like a writer Few people are writers but everyone has to write, even if it’s only an email to accompany their CV. Whether you are writing a social media post, a project report or a cover letter to a prospective employer, you need to get your message across in a way […]

  • Unfriendly skies

    This is a cautionary tale — about reputation, story and social media. The world loves a story. United Airlines’ misadventure in passenger ‘re-accommodation’ on a flight from Chicago to Louisville on Sunday is a reminder of what can go wrong when companies fail to remember that. If the world loves a story, the internet loves […]