Category: Blog
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Do you dare to ask?
What’s more important: knowing all the answers or asking the right questions? We live in a world where the value of questions is often underrated. As school children we are rewarded for knowing the right answers, not for asking the right questions. At a job interview, most people will worry about saying all the right […]
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5 reasons to hire a writer
Let’s talk about that project that’s been sitting on your to-do list. It could be updating the company website, planning a content marketing campaign or writing a thank-you letter to the team. You could always write the copy yourself. You know the brief and besides, it’s not like writing is rocket science or even graphic […]
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The great logo debate
Few things in the world of corporate brands evoke more passionate debate than a new logo. And few meetings are as painful for the creative team. “It’s hard to read. What font is that?” asks an executive, squinting at the screen upon which the agency have projected their latest iteration of the new company logo. […]
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How to be a good critic
Critics get a bad rap. “It’s easy to criticize.” “Everyone’s a critic!” Or that old refrain – “If you haven’t got anything nice to say, don’t say anything at all.” That may be true in many areas of life, but it is not the right approach to getting good results from a creative team. The […]
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Getting out of survival mode
Every time you turn around these days it seems that someone is offering advice — how to make your life better, find purpose, accomplish your goals. This article offers a simple approach to actually making it happen. And it works! I can personally vouch for the efficacy of everything on this list, with the possible […]
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My bilingual brain
This is not a scan of my brain, but it could be. An MRI of my brain would likely show less activity while processing language than the brain of someone who only speaks English. That is because bilingual brains are fitter – requiring less effort to process words than a monolingual. Several recent studies also […]
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5 things blogging has taught me
I am a writer. Ever since I was old enough to hold a pen, I’ve used it to put my thoughts on paper. From telling stories to selling widgets — you name it, I’ve written it. As a writer who has honed her skills on just about every form of the art, I didn’t expect […]
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Punctuate or perish
Think only sticklers and grammar geeks care about punctuation? Think again. It’s tempting to view punctuation as something you no longer need to worry about in the digital age. As a writer who prides herself on dotting her i’s and crossing her t’s, I am here to tell you that this is not only wrong […]
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How cats won the internet
And what they can teach us about content marketing. When it comes to grabbing attention online, we are all competing with cats. That is a fact that you are entitled to find offensive – but it’s a reality of the world wide web. Cats are the consummate content marketers. They manage to steal attention away […]
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#JeSuisCharlie: What communicators can learn
What can communicators learn from last week’s terror attacks in Paris? No matter what your position on the issue – whether or not the satirists at Charlie Hebdo were right in publishing caricatures of the Muslim prophet – the outcome of their editorial choices cannot be ignored. Extremism and satire make strange bedfellows. In my […]