Category: Inspirations
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Lightbulb moments
Light bulbs mean different things to different people. To some, they represent a moment of inspiration; to others, a waste of energy. As a writer I can see both sides. Light bulbs burn out and frequently need to be replaced. But don’t they fend off the dark, illuminate our work and help us to see […]
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The power of words #2
Which means they must be used wisely, at the right dose, and targeted to your audience. Helping you inject the most powerful words into your communications is what a good writer does best.
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The power of one
Each day, it is possible to do one thing. Make a small change. Take that first step towards a goal. What will yours be?
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Getting out of survival mode
Every time you turn around these days it seems that someone is offering advice — how to make your life better, find purpose, accomplish your goals. This article offers a simple approach to actually making it happen. And it works! I can personally vouch for the efficacy of everything on this list, with the possible […]
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How cats won the internet
And what they can teach us about content marketing. When it comes to grabbing attention online, we are all competing with cats. That is a fact that you are entitled to find offensive – but it’s a reality of the world wide web. Cats are the consummate content marketers. They manage to steal attention away […]
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My rule for creating content that delivers
One rule I try to live and work by is: ‘Always deliver on your promises.’ The bottom line is if you can’t deliver, don’t promise. This policy may not always win friends and influence people but it will definitely not make enemies or leave disappointed clients grumbling behind your back. The same thing goes for […]
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Harness the power of ‘no’
Reports from early childhood indicate that ‘no’ was my first word. Maybe that’s why I’ve never hesitated to say no in my professional life. Not because I’m a negative person. Rather the opposite: I’m quite positive about what I want. It’s been my experience that really positive things can come out of a negative. They […]
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How to be a superhero
As we reach the end of 2013, it’s a time when many of us reflect back on the year and ask ourselves, ‘What could I have done better?’ This presentation from Bruce Kasanoff offers some of the best advice I can think of. (Especially Rule #1) Whether you apply it to your business, your relationships […]