Category: Ideas
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What’s all the buzz about content?
Content is more than just another digital buzzword. Seems it’s just about all anybody talks about these days: content marketing, sticky content, how to write content that engages your audience. But what is content, anyway? And why is it such a big deal? There are different ways of defining content. As a student at university, […]
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Message from the White House
As a communication professional I admire good PR regardless of creed or politics. So I’ve decided to share a letter that the Obama White House issued to address the government shutdown with U.S. federal employees. Simply because it provides, in my opinion, an example of good PR writing. Why? Because it begins with an understanding […]