What’s all the buzz about content?

January 31st, 2014   •   1 comment   
What’s all the buzz about content?

Content is more than just another digital buzzword. Seems it’s just about all anybody talks about these days: content marketing, sticky content, how to write content that engages your audience.

But what is content, anyway? And why is it such a big deal?

There are different ways of defining content. As a student at university, I first encountered the philosophical debate around content versus form: which was more important to our appreciation of art? Later, when I worked in advertising, the debate resurfaced between us copywriters and the art directors who wanted to design an aesthetic layout with as few words as possible.  It all comes down to the same question: is it what you have to say or how you say it? The medium or the message? read more

Message from the White House

October 10th, 2013   •   no comments   
Message from the White House

As a communication professional I admire good PR regardless of creed or politics. So I’ve decided to share a letter that the Obama White House issued to address the government shutdown with U.S. federal employees. Simply because it provides, in my opinion, an example of good PR writing.

Why? Because it begins with an understanding of audience. Continues with an emphasis on the 3 most important letters in PR (“y-o-u”). Because it tells the truth (or contains factual information). Because it is true to its brand, with core messages throughout. Along with ample amounts of the secret ingredient of all good communication: emotion. read more