Cognito Communication

Category: Storytelling

  • The power of words #3

    This post is inspired by the poem ‘Spelling’ by Margaret Atwood, one of the writers I admire most. While she uses spelling as a metaphor for the power so often denied to women, the quote about words themselves as a source of power resonates on many levels. Read the poem in its entirety below. Margaret […]

  • Lessons from writers

    I had the privilege of attending the 11th Geneva Writers’ Conference last weekend. It was hosted by the Geneva Writers’ Group, founded in 1993, an international group that brings together 300 English-language writers from 30 countries. It was my second time at the conference. I earn a living as a freelance corporate writer and when […]

  • Unfriendly skies

    This is a cautionary tale — about reputation, story and social media. The world loves a story. United Airlines’ misadventure in passenger ‘re-accommodation’ on a flight from Chicago to Louisville on Sunday is a reminder of what can go wrong when companies fail to remember that. If the world loves a story, the internet loves […]

  • The Moral of the Story

    The Moral of the Story

    Unless you’ve been living under a rock, you can’t have missed the fact that storytelling is making headlines:   Harness the power of storytelling! How to use story to improve customer buy-in! Top storytelling techniques to build your business!   If you’re like me, you’ve wondered: why is it suddenly okay to tell stories? As […]

  • The story behind the story

    Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage. And if you need help putting your story together, be sure to contact Cognito!

  • Losing her memory, not her mind

    Once upon a time she was a brilliant toxicologist who commanded the title of ‘Doctor’ in court. Now she doesn’t recognize her own son. I’m inspired to share one man’s poignant tale of losing a mother to Alzheimer’s, one memory at a time. This is storytelling at its best. Reblogged from Medium. Doctor.

  • The Crossroads of Should and Must

    Which path has your career taken? An inspiring story about the choices we make and how they impact our lives. Reblogged from Medium. The Crossroads of Should and Must

  • How to tell a compelling story

    How to tell a compelling story

    A story is the shortest distance between you and your audience. How can you make storytelling work for your business or brand? With the rise of social media, everyone with a smartphone has a picture to post, a point of view to blog about or a new link to share across the digital world. The […]

  • Flying solo

    Flying solo

    It seems fitting to begin with a story. I’m a writer who believes in leaving no story untold, so here’s a recent chapter of my own: how I came to start up an independent communication consultancy. In April 2012, the multinational group I was working for announced its decision to close divisional headquarters in Geneva, […]