Cognito Communication

Month: April 2018

  • Lightbulb moments

    Light bulbs mean different things to different people. To some, they represent a moment of inspiration; to others, a waste of energy. As a writer I can see both sides. Light bulbs burn out and frequently need to be replaced. But don’t they fend off the dark, illuminate our work and help us to see […]

  • The power of words #3

    This post is inspired by the poem ‘Spelling’ by Margaret Atwood, one of the writers I admire most. While she uses spelling as a metaphor for the power so often denied to women, the quote about words themselves as a source of power resonates on many levels. Read the poem in its entirety below. Margaret […]

  • The power of words #2

    Which means they must be used wisely, at the right dose, and targeted to your audience. Helping you inject the most powerful words into your communications is what a good writer does best.