Month: November 2015
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5 reasons to hire a writer
Let’s talk about that project that’s been sitting on your to-do list. It could be updating the company website, planning a content marketing campaign or writing a thank-you letter to the team. You could always write the copy yourself. You know the brief and besides, it’s not like writing is rocket science or even graphic […]
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The great logo debate
Few things in the world of corporate brands evoke more passionate debate than a new logo. And few meetings are as painful for the creative team. “It’s hard to read. What font is that?” asks an executive, squinting at the screen upon which the agency have projected their latest iteration of the new company logo. […]