January 14th, 2015
What can communicators learn from last week’s terror attacks in Paris?
No matter what your position on the issue – whether or not the satirists at Charlie Hebdo were right in publishing caricatures of the Muslim prophet – the outcome of their editorial choices cannot be ignored. Extremism and satire make strange bedfellows.
In my view there are 5 key thoughts for communicators to take away:
- Freedom of expression is a powerful shared value. Free speech as a value overrides nation, religion and politics in the western world. People are united by this value in ways that run deeper than previously imagined. This is both a freedom and a burden, as it puts the onus on communicators to respect that freedom, and its limits, in the context of their business.
- It takes courage to live that value, both as individuals and communication professionals. Religious extremists and zealots of all persuasions will go to unimaginable lengths to avenge their gods. Sometimes there is a cost associated with speaking our minds or sharing certain truths. We need to be aware – and sometimes beware – of the consequences of our communications.