Cognito Communication

Month: October 2014

  • Corporate Speak: Are you guilty?

    Corporate Speak: Are you guilty?

    We all do it: say ‘leverage’ when we mean use, talk about ‘granularity’ instead of detail, refer to deliverables, low-hanging fruit, moving targets, key learnings. But what about the more serious culprits? Where we use euphemisms like ‘headcount’ for people, ‘change management’ to suggest restructuring – which is not to say downsizing, efficiencies, or heaven […]

  • The story behind the story

    Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage. And if you need help putting your story together, be sure to contact Cognito!

  • Can communication restore lost faith?

    Can communication restore lost faith?

     After a two-week strike by pilots that left both passengers and crew on the tarmac, Air France KLM is fighting hard to regain lost ground. But in the long haul, it will take more than a letter of apology to win back customers I’ve been flying between France and Canada for over twenty years. We […]