Content is more than just another digital buzzword. Seems it’s just about all anybody talks about these days: content marketing, sticky content, how to write content that engages your audience.
But what is content, anyway? And why is it such a big deal?
There are different ways of defining content. As a student at university, I first encountered the philosophical debate around content versus form: which was more important to our appreciation of art? Later, when I worked in advertising, the debate resurfaced between us copywriters and the art directors who wanted to design an aesthetic layout with as few words as possible. It all comes down to the same question: is it what you have to say or how you say it? The medium or the message? read more
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