Month: October 2013
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Message from the White House
As a communication professional I admire good PR regardless of creed or politics. So I’ve decided to share a letter that the Obama White House issued to address the government shutdown with U.S. federal employees. Simply because it provides, in my opinion, an example of good PR writing. Why? Because it begins with an understanding […]
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Building a brand
You often hear the expression in French, “Le cordonnier est toujours le plus mal chaussé.” The English translation, while not often used, is “The cobbler’s children have no shoes.” Meaning that those who do something for a living often neglect their own needs. I decided not to be an example of this when starting my […]
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Flying solo
It seems fitting to begin with a story. I’m a writer who believes in leaving no story untold, so here’s a recent chapter of my own: how I came to start up an independent communication consultancy. In April 2012, the multinational group I was working for announced its decision to close divisional headquarters in Geneva, […]