Cognito helps you tell your story, your way.
By understanding who you are, identifying what you want to say and tailoring the message to your audience, we create content that builds your brand.
A story is the shortest distance between you and your audience. Make it true, make it personal. Avoid the jargon. Use words, the right words, simply and effectively.
What’s your story? Where do you come from?
What makes you different?
It may be your products or your people, the services you provide or the way you provide them.
Whatever makes you unique, our business is to know yours.
Who are you talking to? And what’s in it for them? Effective communication starts with putting yourself in your audience’s place and understanding things from their point of view. Speak their language. Engage their attention.
Cognito is based upon a simple philosophy: identity is the cornerstone of all communication.
Understanding your backstory – who you are, what you do and, most importantly, why you do it – provides the context that enables effective communication. From that solid foundation, we identify what you have to say and who you want to reach.
Then we work with you to find the right words and the right tone of voice. Whether your message is for your customers, employees or the whole wide world. Crafting content that compels is what we do best.
With Cognito, all of your communication comes together to tell a story that builds your brand.
Word by word.
Just some of the ways our words can make a world of difference.
Which is why we don’t offer standard solutions. Your business may need a strategic edge that starts with taking a look at the big picture of your brand messages: who you are and what you want to say. Or you may know exactly what you want to say and simply need some superb execution to bring it to life. What matters is not the scope of the challenge but rather how we can work together to make it happen. Cognito brings the services you require to each project: out-of-the-box creative thinking, solid strategy and execution, strong writing skills. Our solutions are made to measure, not ready made.