Posts in April

Lightbulb moments

April 26th, 2018   •   no comments   

Light bulbs mean different things to different people. To some, they represent a moment of inspiration; to others, a waste of energy.

As a writer I can see both sides.

Light bulbs burn out and frequently need to be replaced. But don’t they fend off the dark, illuminate our work and help us to see more clearly?

They’re also the source of a great many jokes. Here are a few of my favourites about writers.

Q: How many writers does it take to change a light bulb?
A: Just one, but the light bulb has to endure a series of conflicts and challenges before it finally changes.

This one is a classic, although the punchline is ironically predictable.

Q: How many writers does it take to screw in a light bulb?
A: One, and they like to give it a good twist at the end.

I can especially relate to this one:

Q: How many writers does it take to change a light bulb?
A: But why do we have to CHANGE it?

It speaks to me not only because it can be painful to change but because asking the difficult questions is important. And that is something writers can be replied upon to do.

Are you waiting for a light bulb moment?

Why not cut to the chase?

Hire a writer: we’ve got plenty of bright ideas!

 

The power of words #3

April 10th, 2018   •   no comments   

This post is inspired by the poem ‘Spelling’ by Margaret Atwood, one of the writers I admire most. While she uses spelling as a metaphor for the power so often denied to women, the quote about words themselves as a source of power resonates on many levels. Read the poem in its entirety below.

Margaret Atwood is a leading Canadian poet, short story writer, novelist, critic and environmental activist. A prolific writer, she is celebrated as the author of works from Surfacing (1972) to the Handmaid’s Tale (1985) and Alias Grace (1996). Feminist ideals are at the heart of her work.

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The power of words #2

April 4th, 2018   •   no comments   

Words are the most powerful drug - KiplingWhich means they must be used wisely, at the right dose, and targeted to your audience. Helping you inject the most powerful words into your communications is what a good writer does best.