Posts in October

Corporate Speak: Are you guilty?

October 31st, 2014   •   no comments   
Corporate Speak: Are you guilty?

We all do it: say ‘leverage’ when we mean use, talk about ‘granularity’ instead of detail, refer to deliverables, low-hanging fruit, moving targets, key learnings. But what about the more serious culprits? Where we use euphemisms like ‘headcount’ for people, ‘change management’ to suggest restructuring – which is not to say downsizing, efficiencies, or heaven forbid, job cuts.

It can be tough to avoid using buzzwords and jargon in the world of corporate communication. Part of our job in PR is getting tough messages out on behalf of our bosses and clients. And after all, a good catch phrase or a cliché can get an idea across faster than trying to invent something new. Can’t it? read more

The story behind the story

October 27th, 2014   •   no comments   

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

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Can communication restore lost faith?

October 9th, 2014   •   no comments   
Can communication restore lost faith?

 After a two-week strike by pilots that left both passengers and crew on the tarmac, Air France KLM is fighting hard to regain lost ground. But in the long haul, it will take more than a letter of apology to win back customers

I’ve been flying between France and Canada for over twenty years. We usually travel back to Toronto at least once a year to visit family and friends. Several years ago we decided not to fly Air France anymore – it’s just too risky.

I’m not talking about safety – although the article in the October 2014 edition of Vanity Fair on the ill-fated flight from Rio to Paris isn’t exactly reassuring. The fact is Air France is just as safe as any of the world’s major airlines. And statistically, air travel is still the safest form of transportation.

It’s the risk of a strike that holds us back. Especially as we often travel around Christmas or during the summer holidays: prime strike season in France. And we are not alone in avoiding the national airline, especially since the latest round of cancellations.

It’s one thing to lose your luggage, even keep you waiting. Passengers are fairly understanding of delays caused by technical problems. It’s all in how it’s handled. And that almost always comes down to communication. read more